The Science of Service

FG Destinations™ provides a fully integrated and comprehensive approach to establishing, implementing and maintaining international service standards by combining our twenty years of hospitality experience with that of other leading international brands. In addition to the gold-standard training and measurement services of FreemanGroup, FG Destinations™ includes an impressive line-up of strategic partnerships with international brands such as:

AIG

The leading International underwriter of employee benefit and insurance products.

E Cornell

The provider of exceptional online learning experiences for professional development.

Our goal is to help your destination deliver a world-class service experience, from arrival (Immigration) to departure (Security), that increases your visitors’ intent to return and recommend.

From Bill Freeman
CEO & Founder of FreemanGroup

For twenty years FreemanGroup has worked in the Caribbean region. During this time, we have all seen the fundamental dynamics of tourism and expectations of visitors change immeasurably. In light of these changes, I saw a clear need to provide destinations with an all encompassing approach to quality issues directly affecting their visitors’ intent to return and recommend. In response, I formed FG Destinations a distinct company combining destination branding with a scientific approach to delivering quality service.

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